Branding and Logos

What is branding? Well, it’s not interchangeable with a logo. A logo might be the starting point for a great brand, but it’s there for identification, a visual distillation of a company’s ethos. Branding works at an emotional level. Done well, it creates the conditions for positive feelings, it’s engaging and people what to be a part of it. All of our branding examples include a logo, but so much more than that.


Great brands start with great logos.

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Robinson Pelham

An exceptional jeweller located in Chelsea, London, Robinson Pelham make extraordinary pieces to satisfy the most demanding of clientele. As their design agency, we are relied upon to deliver eye-catching creativity whether it be advertising, web mailers, shop windows, packaging – or lollipops.

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Buccaneer required rebranding for the business and its individual pubs. The new branding needed to be sympathetic not only to the pubs, but the buildings that contain them and traditional pub culture.

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Jet Candy

Jet Candy is a homeopathic jet lag remedy aimed at busy executives and regular trans-Atlantic travellers. When designing the logo, a simple plane icon won through, backed up with some no-nonsense typography.

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The Story Board

The Story Board make corporate films with strategic, insightful content. As a start up, we worked from the ground up. We created a bold logo design and branding, including a new website, enabling them to stand out visually in a crowded industry.

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Lucy Claire Events

Lucy Claire Events put on spectacular and memorable celebrations, occasions and experiences. As the client and the brand were one and the same, it was important to get to know Lucy, her personality, quirks and ethos.

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Pulse design, build and fit bespoke contemporary kitchens and wardrobes. In a crowded market with big established players, the client needed help to communicate and stand out.

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We were tasked with creating a logo and brand guidelines that reflected Chel-Ski’s exciting modern facilities, but also harked back to the glamorous days of the Alps in the ’60s. As a venue primarily for instruction, the palette was chosen as a nod towards the French and Swiss national ski schools of the time.

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Tor Interiors

Tor Interiors is a dynamic London-based interior design practice, specialising in exclusive residential and commercial design in the UK and overseas. The company uses creative flair to produce individual and beautiful spaces. We designed an elegant new logo, consisting of a stylised ‘T’ that hints at the shape of a gabled roofline, and the accompanying graphic element of four butted triangles in shades of burgundy and mulberry.

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The Royal Oak

A country pub-with-rooms nestled in the picturesque countryside of West Berkshire, The Royal Oak offers Michelin rated food, ten luxurious bedrooms, a stunning Orangery dining room, beauty treatments, award winning real ales, roaring log fires and a walled beer garden. Our branding work, across print and digital, conveys all these welcoming, snug and luxurious qualities of the hotel.

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Corporate Register

Our sharp new corporate logo design, utilising a stylised acronym, also hints at a keyhole – Corporate Register is the place to unlock a huge amount of CR news and information.

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